Every creator we work with gets direct, thoughtful support. No layers of management, just guidance that fits your goals.
We care about your success
padern: adj. guide, protector and of a native country
We started Padern because we love working with creators. The name reflects our belief in staying true to our roots. Based in Cornwall, we value a strong sense of place and identity, and we bring that into the way we work.
Every creator has their own origins and voice, and we see our role as helping you grow while remaining authentic to who you are. With years of experience managing creators and brand partnerships, we know how much difference the right support can make. We’re a small team which means we get to know every creator we work with. We understand their goals, and create a partnership that feels genuine and personal. No templates, no one-size-fits-all approach.
Who we are
Tom Rowe
Tom Rowe has over 4 years of social media, influencer & digital content experience gained working in-house with a UK based content creator. From book deals and podcast appearances to managing ROI driven influencer campaigns and launching in-house gifting and affiliate programmes, Tom continues to scale creators’ careers with his deep industry knowledge.
business strategy | contract negotiation | social media
Charlie Abbott
Charlie has worked in the marketing and PR space for over 14 years. Working for agencies and in-house. She specialises in creating bespoke social strategies, she also has experience in data analysis, website management, content creation and shoot planning. Charlie drives tangible results, delivering annual income increases of over 100%.
content strategy | analysis | social trends
Reginald
Duties include distinctive noises for the following: cats, squirrels, cows, dogs, friends, strangers and men in uniforms.
wellbeing & morale | office security