Meet our team of talented creators
Welcome to our creator roster, a collection of the talented individuals who shape the heart of our agency.
Listed in order of tenure, this page celebrates the journey we’ve shared with each creator, from those who’ve been with us since the early days to the inspiring new voices who have joined more recently. Our creators come from a wide range of backgrounds, passions and creative disciplines, but they all share a commitment to authentic storytelling and meaningful connection with their audiences.
We’re proud to support them through every stage of their careers and to champion the work they create across digital platforms, brand partnerships and beyond. Explore the roster below to get to know the individuals who make our agency what it is.
INTERIORS | FOOD | MOTHERHOOD
Madeleine Olivia
Madeleine Olivia is a UK-based creator and author who shares simple, sustainable ways to live and eat well. From her home (as seen in Ideal Home) in Cornwall, she posts easy plant-based recipes, sustainable living ideas, and glimpses of everyday life as a new mother. Madeleine has recently published her third book A Year in a Cottage Kitchen.
Brand partners include Waitrose, M&S, Sainsbury’s, Merit, NHS
TRAVEL | VAN LIFE | SUSTAINABILITY
Jessica Kleczka
Jessica Kleczka documents her van-life adventures across Europe on her YouTube channel Roots in the Wild. From DIY camper conversions to remote road-trips and reconnecting with nature, she shares sincere, on-the-move storytelling about creating a life rooted in freedom and simplicity.
Brand partners include Insta360, Ebay, Wild, Babbel, SURI, NordVPN
HOME | LIFESTYLE | COUNTRYSIDE
Leonie Wroe
Leonie Wroe shares glimpses of countryside life, from home projects to time spent with family and pets. Her relaxed approach to slow living highlights the beauty in ordinary routines and small comforts.
Brand partners include B&Q, Pets at Home, Panasonic, Butternut Box, Wagner, Sandberg
HOME | DECOR | LIFESTYLE
Lucy Hayes
Lucy Hayes is a London-based interiors creator sharing her journey of turning her first flat into a cosy, calm space. With a love for soft colours, simple styling and second-hand finds, her content is all about making home feel comforting, personal and lived-in.
GARDEN | RENOVATION | LIFESTYLE
Charlotte Hugh
Charlotte Hugh is a gardening and lifestyle creator documenting the transformation of her new-build garden into a characterful cottage-style sanctuary. She shares an honest journey of turning a blank outdoor space into a thriving, wildlife-friendly garden, all while learning along the way.
Brand partners include: LG, GumTree, Smol, The Range, B&M
TRAVEL | ANIMALS | CONSERVATION
Kate Sheridan
Kate Sheridan is a conservation biologist and wildlife creator who makes science-led conservation accessible and engaging for her followers. Through real-world field experiences, she wants to inspire people to connect with nature, champion wildlife, and take action to protect the natural world.
Brand partners: Only One, Jamma
TRAVEL | SUSTAINABILITY | VANLIFE
Beth Johnston
She is the Lost Girl is an adventure and travel creator who has been living life on the road since 2014. From solo van life and epic road trips to hidden corners of the UK and Europe, Beth shares honest, beautifully shot stories that celebrate slow travel, the outdoors and doing life differently. Her authentic approach and beautiful photography have built a loyal community who turn to her for travel inspiration, practical advice and genuine recommendations.
Brand partners include: ASUS, Camelbak, Dickies, Adobe
TRAVEL | VANLIFE | ADVENTURE
Bus Off with Josie
Josie shares life on the road from her lovingly converted bus, taking her audience along for adventures across the world. From van life and DIY projects to cosy campsites and beautiful landscapes, her content is honest and full of personality.
Brand partners: Betterhelp, Saily, Sterling UK, Headspace, Ebay
Ready to grow?
We don’t just represent talent.
We work with individuals to grow and thrive on their channels and achieve their career goals.