Meet our team of talented creators
Welcome to our creator roster, a collection of the talented individuals who shape the heart of our agency.
Listed in order of tenure, this page celebrates the journey we’ve shared with each creator, from those who’ve been with us since the early days to the inspiring new voices who have joined more recently. Our creators come from a wide range of backgrounds, passions and creative disciplines, but they all share a commitment to authentic storytelling and meaningful connection with their audiences.
We’re proud to support them through every stage of their careers and to champion the work they create across digital platforms, brand partnerships and beyond. Explore the roster below to get to know the individuals who make our agency what it is.
INTERIORS | FOOD | MOTHERHOOD
Madeleine Olivia
Madeleine Olivia is a UK-based creator and author who shares simple, sustainable ways to live and eat well. From her home (as seen in Ideal Home) in Cornwall, she posts easy plant-based recipes, sustainable living ideas, and glimpses of everyday life as a new mother. Madeleine has recently published her third book A Year in a Cottage Kitchen.
Brand partners include Waitrose, M&S, Sainsbury’s, Merit, NHS
TRAVEL | VAN LIFE | SUSTAINABILITY
Jessica Kleczka
Jessica Kleczka documents her van-life adventures across Europe on her YouTube channel Roots in the Wild. From DIY camper conversions to remote road-trips and reconnecting with nature, she shares sincere, on-the-move storytelling about creating a life rooted in freedom and simplicity.
Brand partners include Wild, Babbel, Nord VPN, SURI, Incogni
HOME | LIFESTYLE | COUNTRYSIDE
Leonie Wroe
Leonie Wroe shares glimpses of countryside life, from home projects to time spent with family and pets. Her relaxed approach to slow living highlights the beauty in ordinary routines and small comforts.
Brand partners include B&Q, Pets at Home, Panasonic, Butternut Box
HOME | DECOR | LIFESTYLE
Lucy Hayes
Lucy Hayes is a London-based interiors creator sharing her journey of turning her first flat into a cosy, calm space. With a love for soft colours, simple styling and second-hand finds, her content is all about making home feel comforting, personal and lived-in.
GARDEN | RENOVATION | LIFESTYLE
Charlotte Owers
Leonie Wroe shares glimpses of countryside life, from home projects to time spent with family and animals. Her relaxed approach to slow living highlights the beauty in ordinary routines and small comforts.
Brand partners include: LG, GumTree, The Range, Ronseal
TRAVEL | ANIMALS | CORNWALL
Polly Frier
Polly Frier is a Cornwall-based creator and animal behaviourist who shares her love of the coast, food, and time outdoors. Her content focuses on adventures locally and further afield.
Brand partners: Passenger Clothing, Barbour, ReWild Swim, Hager-Vor
CLIMATE | SUSTAINABILITY | POLITICS
Daze Aghaji
Daze Aghaji is a climate justice activist and cultural strategist using storytelling and creativity to inspire systemic change. Her work focuses on community, care, and reimagining how people engage with the climate movement. Winner of 2024 Top 100 Most Influential People in the UK she was the youngest candidate to stand in the European Parliamentary election in 2019 as a Climate and Ecological Emergency Independent candidate. She was a contributor to Sky TV’s environment series and took part in ITV’s reality television series Big Brother in 2024.
Brand partners include: Levi’s, Vivobarefoot, The Body Shop, Greenpeace
Ready to grow?
We don’t just represent talent.
We work with individuals to grow and thrive on their channels and achieve their career goals.